Megaphone

Marketing

Focus on patient care
while our experts do the work

As a dentist or practice owner, your schedule is tight. You probably don’t have a lot of time to think about marketing your business. In a world that is saturated with advertising, you may be wondering which efforts – if any – are even worth it. At Quantum Leap, we use data and analytics to determine which marketing approaches will be most effective for practice growth. Our experts do the work so you can focus on what’s important – patient care.

Building a Marketing Campaign to Promote Your Vision

First, to market effectively, we must identify a target audience. There are several questions we ask to determine this:

  • What kinds of patients do you want to attract?
  • What is your practice location, and how does it affect your patient demographic?
  • Where does your primary patient population come from?

Once we have identified a target audience, we must determine specific goals for your marketing campaign. Here are some objectives you may wish to consider:

  • Increased production
  • More monthly appointments
  • Increased new patient acquisition
  • More online visibility
  • Higher engagement on social networks
  • Better rankings in local search results
Smiling woman behind a desk

Setting Benchmarks

Benchmarks are essential for improving practice growth. Traditionally, businesses compare their own models to those of competing companies. In dentistry, however, this approach leaves a lot to be desired. First of all, your practice is unique. You’re not like all the others, so why would you measure success with someone else’s data?

Quantum Leap uses analytics to gather historical data of your own practice. By doing so, the goals we set are realistic and geared toward your specific vision. Here are some questions we ask to determine appropriate marketing goals:

  • How many active patients do you have?
  • How many new patient consultations are booked every month?
  • What is the average value of a new patient vs an existing one?
  • What is the conversion rate of your website?
  • How long do visitors stay on your website?

This data allows us to understand where your patients come from, what they are seeking, and how they contribute to the profitability of your practice. But analyzing data can be a full-time job. That’s where our team comes in. We can show you how to utilize your data for practice growth.

Learn More about Marketing with Quantum Leap

Are you ready to grow your practice through an effective marketing campaign? Quantum Leap can help. To learn more about our marketing, analytics, consulting, or training services, contact us online.