Have you been thinking about the possibility of opening another dental office? Opening a second office is something that is fairly common for dentists. Some dentists even choose to open several offices. Is opening another dental office right for you, or not? There are a few questions that you need to ask yourself.
First, why do you want another office? For most dentists, opening a second office is because their primary office is not busy enough. For instance, the primary office can only fill the schedule two to three days a week, so a second office is opened to fill another couple of days. This of course increases the total overhead. The question you need to ask yourself in this situation is, “Would it make more financial sense to put money into a consultant and marketing to increase the revenue in the original office?”
I find that most offices can increase their number of new patients with the right marketing. I also find that most dentists need help from consultants on running the business side of their practices. Putting money toward marketing and a practice consultant will cost far less than the overhead associated with an additional office.