Dentistry has changed dramatically over the last several years and it continues to change. I have been practicing since 1984 and the business of dentistry now is nothing like it used to be.
I opened a practice right out of school in 1984. Ignorance is bliss because I thought that since I knew how to do clinical dentistry that I would be financially successful. Man, was I wrong!
I had no idea how to run a dental practice. I had no idea how to run a business. I didn’t know how to hire, train and motivate my employees. I didn’t know anything about how to build and implement strong systems that would make a practice successful.
So, I decided to do what most dentists do. Do whatever comes natural. No systems, no staff training, no verbal skills, no efficiency… just do whatever comes natural. This doesn’t work. You have to learn to do what doesn’t come natural to build a successful multi-million dollar practice.